Senior Product Marketing Manager, Activations

From Fivetran’s founding until now, our mission has remained the same: to make access to data as simple and reliable as electricity. With Fivetran, customer data arrives in their warehouses, canonical and ready to query, with no engineering or maintenance required. We’re proud that more organizations continue to leverage our technology every day to become truly data-driven. About the Role We are looking for a Senior Product Marketing Manager to join our Product Marketing team to own and grow Activations, Fivetran's Reverse ETL offering. This role is focused on helping customers understand, adopt, and realize value from Activations by translating product capabilities into compelling business outcomes. You'll develop use-case and persona-based narratives, lead go-to-market initiatives, support product launches, and partner across the organization to drive awareness, adoption, and growth. You'll work closely with Product, Sales, Sales Engineering, Demand Generation, ABM, Customer Success, and the broader Marketing team to ensure Activations is positioned effectively in the market and supported with the messaging, content, and programs needed to drive success. You'll engage personas spanning data engineers and architects to data and AI leaders, as well as line-of-business personas like RevOps leaders and Marketing Ops teams. This is a full-time position based out of our London office. Our hybrid work model offers a blend of remote flexibility and in-person collaboration, including two days in the office each week to connect and build as a team. What You'll Do Product Launches, Adoption & Growth: Lead and contribute to product launches for Activations, owning messaging, positioning, launch assets, and cross-functional coordination from kickoff through post-launch. Go beyond launch to drive adoption and growth, partnering with Product, Sales, Customer Success, and Marketing to ensure new and existing capabilities get used, expanded, and renewed. Translate technical capabilities into clear customer value and business outcomes. Messaging & Positioning: Develop and refine messaging for Activations, including product capabilities, use cases, and persona-specific narratives. Create compelling outcome-based stories that connect technical functionality to business value for both technical and executive audiences. Ensure messaging is consistent across web, sales, campaigns, and customer-facing materials, and validate positioning through ongoing customer and field engagement. Solutions & Use-Case Marketing: Own the development of use-case narratives and solution-oriented messaging that help customers understand how Activations can solve real business challenges. Build messaging frameworks, value propositions, sales plays, and content that support key use cases and buyer personas. Enable sellers to lead with business impact and customer outcomes. Campaigns & Channel Partnership: Partner with Demand Generation, ABM, Digital, Content, and Events teams to bring Activations messaging to life across channels. Support integrated campaigns and programs that drive awareness, engagement, pipeline, and adoption among priority audiences. Sales Partnership & Enablement: Work closely with sales leaders and sellers globally to ensure messaging is adopted in the field, gather feedback from customer conversations, and partner with enablement to deliver assets sellers actually use. Develop sales plays, competitive positioning, and customer-facing materials that help teams communicate Activations value effectively. Customer & Market Insights: Develop a deep understanding of customer needs, buying behaviors, market trends, and competitive dynamics. Use customer research, win/loss insights, field feedback, and market intelligence to strengthen positioning, influence go-to-market strategies, and identify new growth opportunities. Cross-Functional Collaboration: Serve as a key partner across Product, Sales, Marketing, Customer Success, and Enablement. Align stakeholders on priorities, messaging, launches, and growth initiatives while helping drive execution across multiple workstreams. Skills We're Looking For 5–8+ years of experience in product marketing or a related GTM function, ideally at a B2B data or enterprise SaaS company Familiarity with the modern data ecosystem, including data integration, cloud data warehouses, data lakes, Reverse ETL/data activation, and emerging AI and analytics use cases. Strong understanding of solution, use-case, and persona-based marketing, with the ability to connect technical capabilities to measurable business outcomes Experience developing and executing go-to-market strategies, including product launches, adoption programs, messaging, sales enablement, and growth initiatives Ability to develop compelling narratives for both technical and executive audiences Comfort working with Product to translate roadmap investments into customer-facing value, and with Sales to ensure messaging is adopted and refined in the field Strong understanding of Enterprise and Commercial segments, plus working knowledge of channels such as ABM, SEO/SEM, and demand generation Exceptional written and verbal communication skills, with the ability to adapt messaging for different personas, segments, and channels Strong project management skills and the ability to juggle multiple priorities in a fast-moving environment A data-driven mindset, comfortable using win/loss data, pipeline metrics, customer research, and content performance to inform decisions Familiarity leveraging AI tools to accelerate research, drafting, and analysis, with a strong sense for when to use them and when human judgment is required Based in EMEA, with comfort partnering across regions globally #LI-NR1 #LI-HYBRID Perks and Benefits 100% employer-paid medical insurance* Generous paid time-off policy (PTO), plus paid sick time, inclusive parental leave policy, holidays, and volunteer days off RSU stock grants* Professional development and training opportunities Company virtual happy hours, free food, and fun team-building activities Monthly cell phone stipend Access to an innovative mental health support platform that offers personalized care and resources in areas such as: therapy, coaching, and self-guided mindfulness exercises for all covered employees and their covered dependents. *May vary by country and worker type - please reach out to your recruiter for more information Click here to learn more about Fivetran's Benefits by Region. We’re honored to be valued at over $5.6 billion, but more importantly, we’re proud of our core values of Get Stuck In, Do the Right Thing, and One Team, One Dream. Read about us in Forbes. Fivetran brings together high-quality talent across the globe to make data access as easy and reliable as electricity for our customers. We value and recognize that our customers benefit from having innovative teams made of people from many backgrounds, experiences, and identities. Fivetran promotes diversity, equity, inclusion & belonging through attracting, recruiting, developing, and retaining a diverse workforce, not only because it is the right thing to do, but because it helps us build a world-class company to better serve our customers, our people and our communities. To learn more about Fivetran’s culture and what it’s like to be part of the team, click here and enjoy our video. To learn more about our candidate privacy policy, you can read our statement here. We are committed to ensuring that all candidates have an equal opportunity to participate in our interview process. If you require accommodations at any stage of the process due to a disability, medical condition, or any other circumstance, please don't hesitate to submit your request by filling out this form. We will work with you to provide reasonable accommodations to facilitate your participation and ensure a fair and accessible interview experience. Your request and any information provided will be kept confidential and will not impact your candidacy. We look forward to hearing from you and accommodating your needs to the best of our ability.