Sr. Field Marketing Manager

Who is Forcepoint? Forcepoint simplifies security for global businesses and governments. Forcepoint’s all-in-one, truly cloud-native platform makes it easy to adopt Zero Trust and prevent the theft or loss of sensitive data and intellectual property no matter where people are working. 20+ years in business. 2.7k employees. 150 countries. 11k+ customers. 300+ patents. If our mission excites you, you’re in the right place; we want you to bring your own energy to help us create a safer world. All we’re missing is you! We’re looking for a Senior Field Marketing Manager who thrives at the intersection of strategy and execution — someone who has earned the trust of sales teams through results, not just relationships. This role owns the full field marketing motion for the East Coast and Federal segments, responsible for building and executing an integrated event and field strategy that generates pipeline, accelerates deals, and deepens relationships with the right buyers.    If you know how to turn a dinner into a deal-accelerator, a conference booth into a pipeline engine, and a LinkedIn post into a conversation — this role was built for you.  Location: US - Eastcoast   What You’ll Own  Field & Event Strategy  You’ll design and execute a full-calendar field event strategy spanning executive roundtables, third-party conferences, hosted experiences, federal-specific forums, and partner co-marketing events. This means owning every phase — not just booking the venue.    Pre-event: Target account selection using intent data and ABM signals, segmented outreach campaigns, sales alignment on attendee goals, and briefing materials for field reps.  During: Curated on-site experience design that reflects Forcepoint’s brand and creates genuine engagement — not just logo slaps and branded pens.  Post-event: Structured follow-up playbooks in partnership with SDRs and sales, lead disposition, pipeline attribution, and closed-loop reporting back to sales leadership. You’ll partner closely with the Forcepoint campaign team to ensure every attendee has a clear and relevant next step — whether that’s a nurture track, a targeted content sequence, or a direct sales outreach — so no event momentum is lost after the lights go down.    Pipeline Ownership  You own a number. This role carries a direct marketing-sourced pipeline target, and you are accountable for it. You’ll work backward from that number to build a field calendar that is sequenced, resourced, and designed to move accounts through the funnel — not just fill seats. You’ll report on pipeline contribution regularly to sales and marketing leadership and will proactively adjust your program mix when the numbers demand it.    Federal Marketing  You’ll bring a nuanced understanding of the federal buying landscape, including how to engage defense contractors, civilian agencies, and systems integrators. Experience supporting CMMC, NIST, or FedRAMP-related campaigns is a meaningful plus.    Sales Partnership  You are the marketing partner that field reps actually want at QBRs. You’ll build relationships with regional sales leaders, understand their pipeline gaps and strategic account priorities, and design programs that directly address them. The metric that matters most is whether sales trusts you.    Innovative Experiences  Cookie-cutter events don’t cut it here. You’ll bring creative thinking to how we show up — whether that’s an interactive data security lab at a conference, an executive immersion dinner with a curated agenda, or a hybrid experience that extends reach beyond the room.    Social & Digital Amplification  You’ll develop a strategy to extend the life and reach of every program through social media — LinkedIn event promotion, real-time content capture on-site, post-event recaps, and executive and sales rep social amplification. You know how to build a content moment out of a live event.    What You Bring  7+ years of field marketing experience in B2B technology, ideally cybersecurity, SaaS, or enterprise software.  Demonstrated track record as a trusted advisor to sales — you can point to relationships and results, not just programs run.  Deep expertise in end-to-end event management, from strategy through attribution.  Experience marketing to or within the federal sector, including familiarity with government procurement cycles and compliance-driven buying motions.  Strong ABM sensibility — you think in accounts, not just leads.  Proficiency with marketing automation, CRM (Salesforce), and campaign reporting tools; familiarity with 6sense or similar ABM platforms is a plus.  Social media fluency, particularly LinkedIn, with experience building amplification strategies that extend event reach.  Excellent written and verbal communication skills — you can brief a CRO or write a follow-up email that actually gets a response.  Ability to travel up to 30–40% across the East Coast and to the Washington, D.C. area for federal-focused programs.    How We Measure Success  Marketing-sourced pipeline target — a defined, owned number that the role is directly accountable for hitting, tracked quarterly.  Event attendance rates among target accounts.  Sales satisfaction scores and adoption of post-event follow-up playbooks.  Speed-to-pipeline from event lead to opportunity creation.  Social amplification reach and engagement tied to field programs.  Forcepoint is committed to fair and equitable compensation practices. The salary range and variable compensation for this role is 130,000.00 - 150,000.00 and represents the low and high end of compensation for this position. Actual salaries are determined by various factors including, but not limited to, location, experience, and performance. The range listed is just one component of Forcepoint’s total compensation package for employees. Other rewards may include bonuses, paid time off policy, and many region-specific benefits   #LI-REMOTE Don’t meet every single qualification? Studies show people are hesitant to apply if they don’t meet all requirements listed in a job posting. Forcepoint is focused on building an inclusive and diverse workplace – so if there is something slightly different about your previous experience, but it otherwise aligns and you’re excited about this role, we encourage you to apply. You could be a great candidate for this or other roles on our team. The policy of Forcepoint is to provide equal employment opportunities to all applicants and employees without regard to race, color, creed, religion, sex, sexual orientation, gender identity, marital status, citizenship status, age, national origin, ancestry, disability, veteran status, or any other legally protected status and to affirmatively seek to advance the principles of equal employment opportunity. Forcepoint is committed to being an Equal Opportunity Employer and offers opportunities to all job seekers, including job seekers with disabilities. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access the Company’s career webpage as a result of your disability. You may request reasonable accommodations by sending an email to recruiting@forcepoint.com. Forcepoint is a Federal Contractor. Certain positions with Forcepoint require access to controlled goods and technologies subject to the International Traffic in Arms Regulations or the Export Administration Regulations. Applicants for these positions may need to be "U.S. Persons," as defined in these regulations. Generally, a "U.S. Person" is a U.S. citizen, lawful permanent resident, or an individual who has been admitted as a refugee or granted asylum. Applicants must have the right to work in the location to which you have applied.