Strategic Marketing Lead, Marketplaces

Veriff is looking for a Strategic Marketing Lead for Marketplaces to fill a critical content and sales enablement gap within our fastest-growing segment. This role sits at the center of our Marketplaces business area, ensuring we have the high-impact, professional, and customized materials needed to win and grow our most important accounts. You’ll work in our cross functional Marketplaces team to elevate the quality of our customer-facing interactions, from initial sales pitches to Quarterly Business Reviews (QBRs). This is a highly cross-functional role for someone who thrives on bringing structure, clarity, and world-class storytelling to complex marketplaces GTM programs. What You’ll Do Partner with the campaigns team on 1:1 ABM campaigns for key accounts, owning the positioning copy and creative across landing pages, mailers, pitch decks, and in-person engagements. Partner with Sales and Solutions Engineers to build highly customized 'deep dive' diagnostics for Top 100 prospects, analyzing specific vulnerabilities and building hypothesis-led decks. Proactively work with Account Management to drive detected cross-sells in existing key accounts, redesigning QBRs to move from reporting stats to pitching the next value-add module. Design narratives and produce high-quality, professional sales and upsell materials for new and existing customers, moving beyond standard templates to address the customer's specific context. Ensure strategic alignment with Product Marketing (PMM) and new logo efforts, supporting plays such as adoption, cross-sell/volume, and multi-product attach. Collaborate across teams to ensure Sales and AMs are equipped with world-class materials for all prospect and customer meetings. What Success Looks Like Top 100 prospects receive bespoke, high-quality materials that accelerate deal velocity. Quarterly Business Reviews are transformed into strategic moments that drive expansion and deeper adoption. Sales and AM teams have clear visibility and access to tailored content for every high-value interaction. Complex technical capabilities are translated into simple, CEO-level narratives that resonate with marketplaces leaders. What We’re Looking For 5–8+ years of experience in product marketing, GTM planning, or sales enablement within B2B SaaS. Commercial Fluency: Ability to read a prospect's 10-K, earnings transcripts, and risk reports to extract business pains and translate them into Veriff value propositions. Executive Storytelling: Experience translating complex API/technical capabilities into simple, CEO-level visual narratives. Operational Excellence: Highly organized with a proven ability to tailor materials for customer-specific engagements with fine-grained detail. Strong Collaborator: Comfortable partnering cross-functionally and managing competing priorities across Sales, AM, and Product. Data-Driven: Deep understanding of both the pre-sale and post-sale customer journey and how to influence it through content. Compensation: The salary ranges for this role is between $175,000 - $210,000 Please note that our salary ranges are based on current market data and the offered compensation may vary based on experience, skills, location, and other factors permitted by law Why Veriff? We are the preferred identity verification platform partner for the world’s most innovative growth-driven organizations helping conveniently verify and safeguard users anywhere in the world. We support the broadest number of identity documents from nearly every country and territory in the world - and this is continually increasing! With a diverse team and offices in the United States, United Kingdom, Spain, and Estonia, as well as robust backing and funding from investors including Accel, Alkeon, IVP, Tiger Capital, and Y Combinator, we’re dedicated to helping businesses and individuals build a safer and more secure world. We strive to be the benchmark for trust online, and we take pride in being a positive force. When you join Team Veriff, we offer you the opportunity to have a real impact and advance your career, while looking after you along the way with a range of benefits designed with you in mind. Some of our favorites include... Flexibility to work from home Stock options that ensure your share in our success Extra recharge days on top of your annual vacation Extensive medical, dental, and vision insurance to ensure you’re feeling great physically and mentally Learning and Development and Health and Sports budget that you are free to tailor to your own needs Four weeks of fully paid sabbatical leave after reaching your 5th work anniversary We are an Equal Opportunities employer committed to a diverse and representative team. Different opinions, perspectives and personalities push us forward. We want to hear from people who are passionate about their work and align with our values. Regardless of race, religion, color, national origin, gender, sexual orientation, age, marital status or disability. We also know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates - so rest assured, whoever you are, we want to hear from you! Please be informed that in the final stage of the recruitment process we may request you to go through identity verification. For more information, please see Recruitment Privacy Policy. #LI-CY1