VP of Marketing

Phantom https://phantom.com is the modern money app used by tens of millions around the world. Our product combines everything people need to manage, spend, and grow their money in one simple, intuitive experience. Phantom brings all the control and flexibility of crypto-powered finance, without unnecessary complexity, into mainstream consumer finance. By combining industry-leading security with thoughtfully designed tools, Phantom makes powerful financial tools feel approachable and easy to use. This focus on speed, control, and user experience has fueled rapid growth, with a community of 20M+ people, reaching #1 in the Google Play Store finance category, and consistently ranking as a Top 50 app across all categories, alongside some of the most recognizable consumer technology platforms in the world. ROLE DESCRIPTION Phantom started as the most-loved crypto wallet. Now we're building a consumer finance platform that competes with Robinhood and Cash App. The infrastructure is crypto-native, but users don't need to know or care about that. Your job is to make one hundred million people trust us with their money. That's hard. People are skeptical of new financial products, and they should be. You need to build a brand that earns credibility, acquire users profitably at scale, and position Phantom as the obvious choice for people who want modern finance without the friction or the fees. You'll own brand, product marketing and content. You'll have budget and autonomy. There's no playbook for this because no one has done exactly this before. WHAT YOU’LL DO - Define and execute the marketing strategy for Phantom's evolution from wallet to global consumer finance platform - Build the brand narrative: why Phantom, why now, why trust us - Partner with product on launches, positioning, and gtm for new financial products - Scale brand marketing while maintaining efficiency QUALIFICATIONS - 10+ years in consumer marketing, with real experience in fintech or consumer finance. Bonus if you've marketed to Gen Z. - You've managed a significant marketing budget and can talk specifics about what you learned and what actually worked. - You've done brand building and understand that trust is the product. - You've built and led small, high-output teams. You know how to hire and you know how to ship. - You have a track record of high agency. Not "leadership experience" but actual evidence that you see problems and fix them without being asked. - You can write. Crisp, clear, no corporate fluff. WHAT WE’RE NOT LOOKING FOR - "Marketing leaders" who delegate everything and manage up - People who need a 50-person team to get anything done - Anyone who thinks crypto marketing is all memes and influencers - Folks who optimize for looking busy over actual outcomes WHY WORK WITH US We are a team of experienced builders in the blockchain and crypto industry. Our journey began from users seeking an easy, seamless path to accessing the crypto ecosystem. This passion fueled our exponential growth, allowing us to onboard over 16M+ active users in just over three years; with our user base growing weekly. Our dedication to a secure and seamless user experience has made us the leading wallet on Solana as well as our multi-chain approach enhances our platform's versatility, meeting the needs of a diverse and growing user base. By staying at the forefront of technology and user expectations, we continue to innovate and set industry standards on self-custodial crypto wallets. There has never been a better time to work in crypto to help shape the future of innovation with a focus around the wallet experience! - First impressions matter: Wallets are responsible for a users first impression with crypto and onboarding new users into crypto. By ensuring that a user has a great first-time experience with crypto, we can help supercharge the growth of the entire ecosystem. - Make crypto easier to navigate: There is no easy way for a user to discover and navigate all that crypto has to offer. Wallets have a unique opportunity to help users not only onboard to crypto but also stay retained by exploring new things to do. - We live in a multi-chain world: We currently support Solana, Ethereum, Polygon and Bitcoin with more networks to come in the new future. We are focused on creating a unified, multi-chain crypto experience for users. BENEFITS - Competitive salary and equity - You will be eligible to participate in the Company's performance bonus program - Comprehensive insurance (medical/dental/vision) — 100% covered - Stipend for your ideal remote set-up - Flexible hours and a supportive remote environment - Unlimited vacation: Take time when you need it (and we really mean it!) - 401(k) retirement plan - Monthly wellness benefit - Weekly meal benefit - Global off-sites We strongly encourage candidates of all different backgrounds to apply. We believe that our work is stronger with a variety of perspectives, and we’re eager to further diversify our company. If you have a background that you feel would make an impact at Phantom, please consider applying. We’re committed to building an inclusive, supportive place for you to do the best work of your career. By submitting your resume and application materials, you acknowledge and agree that Phantom may use automated tools, including AI systems, and may engage trusted third-party service providers to process your application and ensure an efficient hiring process. Phantom does not sell your information and your materials will be handled securely and in accordance with applicable data protection laws.