Job Description
About the Company
Gemini is a global crypto and Web3 platform founded by Cameron and Tyler Winklevoss in 2014, offering a wide range of simple, reliable, and secure crypto products and services to individuals and institutions in over 70 countries. Our mission is to unlock the next era of financial, creative, and personal freedom by providing trusted access to the decentralized future. We envision a world where crypto reshapes the global financial system, internet, and money to create greater choice, independence, and opportunity for all — bridging traditional finance with the emerging cryptoeconomy in a way that is more open, fair, and secure. As a publicly traded company, Gemini is poised to accelerate this vision with greater scale, reach, and impact.
The Department: Marketing
The Role: Lead, Marketing Analytics
Gemini is looking for an experienced Marketing Analytics leader to join our marketing team. This role would be responsible for implementing measurement and attribution strategies, analyzing marketing campaign performance, and delivering insights and recommendations around business growth drivers. We are looking for a manager to partner cross-functionally with Engineering, Product, and Marketing to drive acquisition and customer value growth for the business.
This role is required to be in person twice a week at our New York City, NY office.
Responsibilities:
Budget Management:
Analyze performance & brand marketing spend and data to identify gaps and opportunities for KPI improvement (acquisition, CACs, brand awareness, LTV, etc.)
Measure app and/or web marketing performance, with fluency in core growth metrics
Attribution:
Understand tracking and pixel implementation with a focus on iOS including implementing Google and Meta conversion APIs
Design and build automated reporting for channels and campaigns to support ongoing performance reviews and executive visibility
Growth Data:
Proactively identify performance trends and growth opportunities by analyzing channel, campaign, and funnel data
Analyze data to develop essential dashboards, reports, and tools informing customer engagement and retention strategies
Identify trends and patterns in datasets to attribute key business drivers and define performance metrics
Tell a clear story with data by connecting insights to concrete actions and recommendations
Qualifications:
You have spent 5-8+ years in marketing analytics focused on instrumenting, understanding and analyzing marketing performance
Hands on experience with analytics tools including Google Analytics, AppsFlyer, MixPanel, and Looker
You are an expert in SQL and have deep experience with Excel
Experience leveraging AI platforms to streamline workflows & efficiencies
You are fluent in event and cookie tracking methodologies, and can work directly with engineers to validate and debug tracking issues
Bachelor degree preferred
It Pays to Work Here
The compensation & benefits package for this role includes:
Competitive starting pay
A discretionary annual bonus
Long-term incentive in the form of a new hire equity grant
Comprehensive health plans
401K with company matching
Paid Parental Leave
Flexible time off
Salary Range: The base salary range for this role is between $129,500 - $185,000 in the State of New York, the State of California and the State of Washington. This range is not inclusive of our discretionary bonus or equity package. When determining a candidate’s compensation, we consider a number of factors including skillset, experience, job scope, and current market data.
In the United States, we offer a hybrid work approach at our hub offices, balancing the benefits of in-person collaboration with the flexibility of remote work. Expectations may vary by location and role, so candidates are encouraged to connect with their recruiter to learn more about the specific policy for the role. Employees who do not live near one of our hubs are part of our remote workforce.
At Gemini, we strive to build diverse teams that reflect the people we want to empower through our products, and we are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. Equal Opportunity is the Law, and Gemini is proud to be an equal opportunity workplace. If you have a specific need that requires accommodation, please let a member of the People Team know.
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