Manager, Paid Search

Toast creates technology to help restaurants and local businesses succeed in a digital world, helping business owners operate, increase sales, engage customers, and keep employees happy. We are seeking a Manager of Performance Marketing to lead and scale our paid search and Google Ads programs. This role will own end to end channel management - overseeing and driving strategy, budgets, bids, and ad creative with a strong focus on ROI, growth, and experimentation. You will partner closely with analytics, marketing operations, web/dev, and creative teams to drive measurable business impact. The ideal candidate is data-driven, used to being “hands-on-keyboard”, and passionate about optimizing demand programs across Google’s different advertising channels. They are curious about how our customers are looking for and influenced by information, and can work with cross-functional teams to deliver results. This is a unique opportunity, as Toast is bringing all performance marketing management in house and building a unique, best-in-class program. You can be a part of that! A day in the life (Responsibilities): Own Microsoft & Google Ads strategy, including Search, Performance Max, Display, & YouTube Drive scalable growth through continuous testing and optimization while maintaining efficiency targets (CAC, ROAS, LTV) Manage and optimize monthly budgets, identifying opportunities to reallocate spend Lead keyword strategy, bidding optimizations, targeting, and creative & landing page testing Analyze performance trends, identify insights, and clearly communicate results Develop and maintain dashboards and reporting that track performance against KPIs Stay ahead of industry trends, platform updates, and advancements within Google ads What you'll need to thrive (Requirements): 6+ years of experience in performance marketing, with deep expertise in paid search and Google Ads Track record of managing & scaling high-budget media programs with measurable ROI Advanced knowledge of Google Ads platform, bidding strategies, attribution models, and audience segmentation Strong analytical skills with the ability to interpret data and turn insights into action Excellent communication skills with the ability to influence stakeholders at all levels Nonessential Skills/Nice to Haves: Familiarity with experimentation frameworks, incrementality testing, and attribution modeling Experience in high-growth, SaaS environments Strong understanding of landing page optimization and conversion rate optimization best practices *Location: We are looking to have this team member based hybrid out of our Boston office AI at Toast At Toast, one of our company values is that we're hungry to build and learn. We believe learning new AI tools empowers us to build for our customers faster, more independently, and with higher quality. We provide these tools across all disciplines, from Engineering and Product to Sales and Support, and are inspired by how our Toasters are already driving real value with them. The people who thrive here are those who embrace changes that let us build more for our customers; it’s a core part of our culture. Our Total Rewards Philosophy We strive to provide competitive compensation and benefits programs that help to attract, retain, and motivate the best and brightest people in our industry. Our total rewards package goes beyond great earnings potential and provides the means to a healthy lifestyle with the flexibility to meet Toasters’ changing needs. Learn more about our benefits at https://careers.toasttab.com/toast-benefits. The base salary range for this role is listed below. The starting salary will be determined based on skills and experience. In addition to base salary, our total rewards components include cash compensation (overtime, bonus/commissions, if eligible), benefits, and equity (if eligible). Pay Range $98,000—$157,000 USD How Toast Uses AI in its Hiring Process Throughout the hiring process, our goal is to get to know you. We use AI tools to support our recruiters and interviewers with tasks like note-taking, summarization, and documentation of interviews to ensure they can be fully focused on your conversation. All hiring decisions are made by people. Diversity, Equity, and Inclusion is Baked into our Recipe for Success At Toast, our employees are our secret ingredient—when they thrive, we thrive. The restaurant industry is one of the most diverse, and we embrace that diversity with authenticity, inclusivity, respect, and humility. By embedding these principles into our culture and design, we create equitable opportunities for all and raise the bar in delivering exceptional experiences. We Thrive Together We embrace a hybrid work model that fosters in-person collaboration while valuing individual needs. Our goal is to build a strong culture of connection as we work together to empower the restaurant community. To learn more about how we work globally and regionally, check out: https://careers.toasttab.com/locations-toast. Apply today! Toast is committed to creating an accessible and inclusive hiring process. As part of this commitment, we strive to provide reasonable accommodations for persons with disabilities to enable them to access the hiring process. If you need an accommodation to access the job application or interview process, please contact candidateaccommodations@toasttab.com. ------ For roles in the United States, it is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.